Leads 2 Trade, the UK’s leading provider of double-qualified sales leads to the home improvement industry, has announced a strategic partnership with FENSA to deliver exclusive benefits for installers.
FENSA Approved Installers will receive a 10% discount on both premium and hot key leads from Leads 2 Trade, subject to postcode availability, with flexible account options designed to suit businesses of all sizes.
As part of the link-up, Leads 2 Trade’s installer members will benefit from a reduction on their FENSA application fee.
Andy Royle, Director and co-founder of Leads 2 Trade, commented: “FENSA approached us last autumn to discuss a potential collaboration and we are delighted to partner with them and become FENSA’s approved third-party lead generation partner.
“It’s fantastic for our installers to be able to get a reduction on their FENSA application fee and we are looking forward to helping FENSA Approved installers secure a regular stream of double qualified sales leads.
“There’s plenty of work out there but installers have to work a little harder for it now, particularly in the current climate. Our lead generation models provide them with the best chance of securing work; we can provide them with double-qualified leads how, and when, they want them.”
Leads 2 Trade receives hundreds of applications yearly from installers eager to join their lead network, but many don’t have the right self-certification scheme in place, and Andy added: “We can confidently refer them to FENSA as one of the leading providers of this essential service, ensuring consumers using our free quotes service have the peace of mind that all members we put forward have appropriate certification in place through the largest competent person scheme in the industry.
“Our partnership with FENSA reinforces our commitment to maintaining the highest professional standards across our installer network.”
Premium leads from Leads 2 Trade include fixed appointments and their ‘no pitch, no fee’ guarantee, ensuring installers only pay for the leads they sit and pitch. For businesses seeking immediate contact, their hot key leads can be connected directly to sales teams in real-time.
Indeed, it was this lead quality that attracted FENSA to Leads 2 Trade. Despite already having a lead generation system available for members, the company wanted to do more explained Lis Clarke, FENSA’s Operations Director.
“FENSA provides our Approved Installers with a suite of free industry leading benefits that wouldn’t otherwise be available on the high street,” said Lis, “and when we asked our members what they’d want from a third-party lead generation company, they said leads that are qualified against set criteria and come with a fixed and firm appointment where the homeowner is ready to go and they have the comfort of a no pitch no fee guarantee.
“That’s why Leads 2 Trade are a natural fit for FENSA and joining our benefits roster; they have built an exceptional reputation for the last 19 years for delivering results-driven leads that convert, and we are delighted to be able to offer our members exclusive access to double-qualified leads that will make a difference to them.
“This strategic partnership demonstrates our ongoing commitment to providing our members with business growth opportunities and the tools needed to succeed in today’s competitive market.”
