Insight Data’s nationwide fenestration database has now surpassed 20,000 contacts. All contacts on the database hold senior positions within the 13,800 fabricator and installer businesses that make up the fenestration database, giving suppliers into the glass and glazing sector unprecedented market intelligence.
Alex Tremlett, Insight Data’s operations manager, said: “While the number of fabricators and installers has continued to decline over the past few years, which is partly down to factors such as Brexit and the pandemic, the Insight research team has successfully managed to increase the number of decision maker contacts we hold. This means our clients have more opportunities to promote and sell their products and services than ever before.
“It’s taken a lot of work to track these contacts down. But, by investing in our research team and technology, we’ve managed to surpass the 20,000 milestone, which is a fantastic achievement for the team.”
Alex went on to explain that the growth in senior decision makers is just one of the benefits of accessing the fenestration database: “Our data contains a host of valuable business and financial information, including what products and brands each company manufactures or buys in, the number of frames per week, their turnover, net worth, credit rating and whether they’ve had any county court judgements. Essentially, all the key information you need to see if a company is a worthwhile prospect is at your fingertips, helping our clients make better business decisions.”
Like all of Insight’s databases, the fenestration database is accessed through Salestracker, an online CRM platform that includes a host of features, including integration with Google Maps and a powerful email marketing platform. Salestracker has over 700 users, including major systems companies, fabricators and component suppliers, all of which can use the data to create highly targeted marketing lists for email campaigns, direct mail, telesales and call lists for in-house sales teams.
Other databases available through Insight Data include local builders, architects and specifiers, builders merchants and construction file, which contains a range of construction industry companies such as main contractors, house builders and property developers. “Like fenestration, all our databases have seen a growth in business information over the past 12 months. I would urge any suppliers that are looking to target local builders, architects or the wider construction industry to get in touch,” added Alex. For more information, call Insight Data on 01934 808 293 or email hello@insightdata.co.uk.
