The British Woodworking Federation (BWF) is to champion the role of apprenticeships in the woodworking and joinery manufacturing industry in a marketing campaign that kicks off next month. The BWF claims that encouraging the next generation into the industry is a key priority, and that the new campaign will feature current and former apprentices.
Driving awareness of the many career paths in the woodworking and joinery manufacturing profession, as well as the positive contribution that apprentices make to businesses, activity will be focused around sharing the stories and experiences of apprentices and successful professionals who began their careers through the achievement of an apprenticeship. Helping to address the broader construction industry skills shortage, the federation aims for the campaign to help to address skills challenges in the woodworking and joinery manufacturing profession.
Launching in March, video content will illuminate the journeys of individuals entering into, and professionals already working in the woodworking and joinery manufacturing industry. Helen Hewitt, the BWF’s CEO, said: “This campaign will really shine a light on the essential role that apprenticeships play within the woodworking and joinery manufacturing industry, in bringing the next generation of talent into our profession. As we support National Apprenticeship Week at the beginning of February every year, we’re looking forward to extending its momentum and focus throughout the year to demonstrate the rewarding and diverse career paths that an apprenticeship in our industry offers.
“There is a huge demand for woodworking and joinery skills right now, and it’s an exciting time to enter the profession and start on the career ladder. Companies in our sector are very well equipped to provide a formal training structure for apprentices, supported by the colleges that they partner with, and to be the starting point for a successful career in the woodworking and joinery manufacturing industry.”
