Euroglaze says its trade customers are seeing returns on its ‘ongoing marketing investment’, with leads generated now being distributed directly to them.
The Barnsley based Rehau fabricator reports a surge in enquiries from installers and consumers in response to its ongoing advertising, PR and web campaign and these are being passed to its stockists and distributors nationwide.
Managing director, Martin Nettleton, said: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department.
“We are a trade specialist so all retail enquiries and enquiries from smaller independent installers are handled by our customers, which means they are sharing directly in the success of our campaign.”
Part of the reason for the surge in enquiries is reportedly becuase Euroglaze’s website currently ranks on page 1 of Google searches for Rehau frames. This is attributed to the fact that the company’s web partner has updated the website’s architecture, switched the security protocols and kept pace with Google’s changing algorithms on SEO.
The new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest.
Martin Nettleton added: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets.
“We have vowed never to compete with our customers but instead to support them with exceptional product quality, friendly and efficient customer service and turnaround times of as little as 3 days. That’s proving a very powerful message particularly via the PR and we’ve been delighted with the response.
“A by-product of our success has been enquiries from smaller companies who want to buy our frames as well, and we are happy to forward these enquiries to our partners who can provide our products locally.”
