Eurocell has announced the strategic acquisition of Alunet Group.
According to a company statement, the acquisition marks a key moment in Eurocell’s five year strategy to grow the business to £500m in revenue.
Darren Waters, chief executive officer at Eurocell, said: “Alunet Group is a great fit for Eurocell. It significantly strengthens our position in aluminium for the residential sector, enhances our composite door offering, and adds a premium range of aluminium garage doors to our portfolio of home improvement products. This gives our trade partners further products to grow their businesses and more choice for their customers.”
The acquisition of Alunet Group includes four home improvement brands:
- Alunet Systems: An aluminium systems house focused on the residential sector, with a range of window and door solutions, including bi-fold and sliding patio doors, sold under the Aluna brand.
- Comp Door: A manufacturer of solid timber-core composite doors.
- JDUK: A supplier of sectional aluminium garage doors including sectional, side hinged, entrance and roller door components.
- UK Doors (Midlands): A manufacturer fabricator of aluminium roller shutter garage doors
Darren continued: “Homeowners are more savvy and knowledgeable about how they want to improve their homes than ever before and our aim is to provide customers with the products they need to meet developing trends and the desires of the market – whether that’s for PVC-U, aluminium, or composite options.
“Alunet Group has grown rapidly since its establishment in 2016 thanks to its expert team. As part of Eurocell, we will leverage its well established product offering by expanding the routes to market through our strong market positions in new build, trade fabrication and our branch network distribution.”
As part of the acquisition, Alunet Groups’ team of 200 aluminium residential product and composite door specialists are to join Eurocell, with its chief executive, Steve Hudson, taking up a position on Eurocell’s executive management team.
Steve added: “Alunet Group has always been an agile customer driven business which is one of the reasons why our brands have grown so quickly. Eurocell’s vision, strategy and values completely align with what the leadership team at Alunet Group is aiming to achieve and we believe that becoming a part of Eurocell’s market leading manufacturing and distribution capabilities, will provide incredible opportunities for both Alunet Group and Eurocell customers. It’s a really exciting moment.”
