Endurance Doors has urged installers to consider additional ways of ensuring sales success.
In particular, the business is highlighting the power of online reviews in converting leads into actual orders.
Scott Foster, sales and marketing director at Endurance Doors, said: “In today’s internet-enabled, hyper-connected world, consumers have a greater voice than ever before.
“Whether they’re looking to compliment or complain about a product or service they have received, they can now do so quickly, easily and to an audience that can potentially amount to millions.
“As a result, online reviews have become the ultimate form of word-of-mouth marketing. The buying process for all manner of products now begins online with purchasers looking at the experiences of other customers before making their own final and informed decision.”
“Endurance Doors, in close collaboration with our network of professional installer partners, has gone to great lengths to develop an online reputation that can facilitate sales. As a prime example, Endurance Doors has over 2,300 independent consumer reviews on Trustpilot, of which more than 87% award us the maximum five out of five stars.”
The composite door manufacturer stated that online research was important to consumers before the cost-of-living crisis and has grown even more significant in the current economic climate where most households are seeing their budgets stretched.
Consumers at the mid to high-end of the market are still buying composite doors but, with disposable income in short supply, it noted, they are purchasing much more prudently and want the reassurance of knowing any expenditure will be money well spent.
Scott added: “The positive online reputation enjoyed by Endurance Doors has not happened by chance. Instead, it’s part of a wider and concerted effort to get closer to consumers and to help our installers sell.
“At every stage of the consumer journey, we are taking steps to turn prospects into advocates. This includes establishing our own bricks and mortar showroom as well as offering virtual design consultations, which enable people to explore different door options from the comfort of their own home.
“Not content to stop there, we even have a specialist consumer facing sales manager and a dedicated consumer phone line.
“Combined, these elements help to ensure the homeowner feels valued and front and centre in everything we do, rather than like an afterthought. This customer-centric approach is reflected in our online reviews and continues to pay enormous dividends.
“It’s been said that a good reputation is the most powerful form of advertising – and we’re inclined to agree.”
