Following its successful launch onto the market earlier this year, Endurance® Aluminium has unveiled a new online presence.
www.endurancealuminium.co.uk showcases the comprehensive product range and capabilities of the new fabricator which produces premium quality, technically innovative aluminium windows, doors and internal screens.
The new site has also been developed with lead generation in mind. It has a deliberately retail-orientated feel and provides information that’s focused on selling the lifestyle and aspirational benefits of owning Endurance® Aluminium products to the homeowner.
Scott Foster, Sales and Marketing Director at the Endurance group, explains: At Endurance® Aluminium and across all the brands within the wider Endurance group, we know our success is directly intertwined with that of our installer partners.
“That’s why our marketing efforts are about more than simply promoting and raising the profile of our own business. They’re also specifically geared towards creating enquiries which we can then help our installer partners to convert into actual sales.”
To help realise this goal, the new Endurance® Aluminium website employs a number of carefully considered features.
As well as detailed information on its products, this includes case studies so that prospective purchasers can see how past customers have used the fabricator’s products to transform their own homes.
There are also image galleries offering an inspirational look at Endurance® Aluminium products in situ across a wide variety of properties, whilst a regularly updated blog provides useful tips and advice on product performance and choices, helping to simplify the buying process.
In addition, the new Endurance® Aluminium website benefits from a Frequently Asked Questions section.
This removes potential sales barriers by addressing some common homeowner queries and concerns, such as whether aluminium windows and doors are energy efficient and whether they last and perform as well as wood or timber products.
Scott adds: “Within the Endurance group, we have extensive experience and a proven track record of creating well recognised and respected consumer brands as shown by our achievements with Endurance® Doors.
“It was always our intention to use that same expertise to replicate our brand-building success with Endurance® Aluminium. The launch of the new website is evidence of that plan in action.
“It is just one part of a far wider programme of marketing activity that will help to generate leads and business for Endurance® Aluminium’s installer partners.”
