A research project commissioned by warm-edge experts Edgetech has resulted in the company refreshing its commitment to customers with a new mission statement.
Edgetech enlisted branding specialist, Orb, to conduct a thorough analysis of its relationship with its customers, and perceptions of the company in the market more generally.
Over dozens of interviews with customers and staff, Orb is said to have built up a picture of what stands Edgetech out from the crowd.
According to Edgetech, the results have informed its strategy for the years ahead.
“As businesses, we often think we know our customers – but often, we don’t know them quite as well as we think,” commented head of marketing, Charlotte Mercer.
“For example, we assumed that the key reasons customers continued to work with Edgetech would be very product-centric – and respondents were certainly very complimentary about Super Spacer and our other offerings.
“But actually, they were more focused on the standard of service they receive from us – the consistent product quality, the reliability, the technical support and so on. A comment that comes up more than once was the idea that we were ‘a safe pair of hands’.
“I know a lot of businesses are sceptical of this kind of exercise – but for us, it’s been hugely beneficial.
“It’s provided us with a fantastic opportunity to stop, reflect, and decide how we want to position ourselves in the months and years ahead – and even given us a clearer focus on who we are, what we do, and what makes us special.
“We’re leaders in the insulating glass spacer market, built on a legacy of customer trust and focused on building the future. We’re established, customer-driven, and innovative. And now we’ve got a new mission statement – we exist to create value by putting our customers first, delivering unrivalled performance, and doing the right thing.”
