Endurance Doors has announced that there will be no price rises for the remainder of 2020, a move that will allow installer customers to effectively cost their composite doors, without the additional worry of a price increase.
Given the difficult and unprecedented circumstances that the industry faces with COVID-19, Endurance says that its installer partners need to be fully reliant on their supply channels for consistent pricing, communication and for support. While order levels at present for windows and doors remain strong, the composite door specialist adds that companies need to ‘move forward with a degree of caution and planning’, as highlighted in its recent webinar.
Stephen Nadin, managing director of Endurance Doors, commented: “Communication is critical at present for the industry as is a clear and coherent pricing strategy and so we’ve taken the decision to freeze our prices for the remainder of the year. Now is the time for installation companies to look at their respective supply chains and ensure they have the perfect partner for the long-term.
“With record levels of enquiries from prospective customers and strong organic growth from existing, it’s clear that people are viewing us as the solid and secure composite door brand of choice.”