The certification body Certass has teamed up with Which? Trusted Traders to bring extra benefits to Certass members and spread the message about the negative impact of door-to-door sales in the glass and glazing industry. Which? Trusted Traders is a website and endorsement scheme that recognises reputable UK tradespeople. Led by the consumer campaigning organisation, Which?, it allows consumers to gain a better understanding of a business or tradesperson’s reputation, as well as allowing consumers to review and read user reviews.
Danelle Kaukau, Certass’ head of member services, said: “Door-to-door sales are an outdated and poor industry practice that perpetuates the negative perception of our industry with consumers. Just as Certass champions local installers and tradespeople, Which? is the consumer champion brand that is trusted by thousands of homeowners, making this a perfect partnership, to help homeowners find trusted, competent tradespeople to carry out their home improvements.”
As part of the new partnership, Certass members can access an exclusive offer, to help promote their business and get leads from homeowners who are searching for companies through the Which? Trusted Traders website. Certass members with fewer than 39 employees can get 50% off the monthly fee for the first six months of Which? Endorsement membership.
Though Which? offers advice and guidance on a range of topics, more than half of the 15 million monthly hits on the site are from consumers looking for advice about home improvements. The Which? Trusted Traders code of conduct includes a pledge to “Not undertake unsolicited visits to consumers’ homes”, which closely aligns with Certass’ aims to limit door-to-door selling and transform the reputation of the glazing industry.
Raj Kakar-Clayton, managing director of Which? Trusted Traders, said: “We’re delighted to be teaming up with Certass in a way that stands to directly benefit so many UK consumers. Which? Trusted Traders is built around working with traders that have rigorous high standards, and this relationship with Certass reinforces that ethos. This represents another step in our continuing commitment to help drive up standards and set new service benchmarks for UK customers.”
