A Cornish business has announced that it is set to treble its projected sales of aluminium since adding Real Aluminium to its portfolio.
Installer and trade supplier, Horizon Home Improvements, is said to have been working with Real Aluminium since the beginning of 2018. The firm says it has already seen ‘extraordinary growth’ since then and expects to sell three times more aluminium than it originally predicted by the end of this year.
Luke Jones, marketing manager at Horizon Home Improvements, said: “Real Aluminium has been phenomenal for our business and we couldn’t be happier with how our first year is shaping up. Aluminium has seen huge growth in the domestic market and installers are definitely seeing the advantages of the increased profit margins it brings. We predominantly supplied PVC-U products before but knew that we had a huge opportunity to expand by introducing aluminium to our range.
“We were already sourcing PVC-U from Customade Group, which owns the Real Aluminium brand, and were confident that the loyal and experienced team there would work hard to help us achieve our ambitious growth targets. We visited the Real Aluminium factory and were really impressed with the products and support on offer and immediately knew it was for us. It was an easy decision to move to Real Aluminium and the incredible sales figures we’ve achieved in such a short space of time certainly prove that it has paid off!”
As well as a range of products from the Real Aluminium range, Horizon says it has also taken advantage of its showroom and marketing support package. The company is also upgrading its showroom in Launceston to include Real Aluminium bi-fold doors and windows.
“The marketing expertise and ongoing support from Real Aluminium was a big draw for us and we were up and running in a very short period of time,” added Luke. “The Real products are really well engineered and available on attractive lead times, which has helped us to increase sales at an impressive pace.”
