Epwin Windows Systems has reported its annual advent calendar event was a ‘huge success’ with a total of 22,188 entries being received – an increase of 223.52% over the 2018 campaign.
The advent calendar event runs from 1-25 December inclusive each year and a luxury prize is won by one registered entry, selected at random, who has entered the daily draw. Gerald Allen, marketing manager at Epwin Window Systems, said: “We are delighted with the success of our 2019 advent campaign. It allows our customers and the wider industry to get involved with the chance of winning a fantastic daily prize. The increase in entries was unprecedented and it’s clear that people both across the industry and further afield appreciated the opportunity to spread some festive cheer and win a top daily prize at the end of a busy year.”
According to Epwin, the social reach of the advent calendar was particularly impressive with shares coming from as far afield as the MoneySavingExpert forum. As a result of the engaging content, 3,546 new contacts have subscribed to hear more from Epwin Window Systems, email click-through-rate (CTR) increased by an average of 96.76% and email engagements increased by 41.43% compared to 2018 with over 42,000 unique email opens.
Gerald said: “The figures achieved across the campaign are pretty impressive and we are delighted so many people got involved. We are even more pleased to see the level of engagement increase as it indicates an exciting level of interest in what Epwin Window Systems has to offer.”
The 2019 advent prizes included an iPhone 11 Pro, Fitbit Versa 2, Beats by Dre Studio3 Headphones, luxury hampers and a hot air balloon ride for two people.
