Kömmerling was presented with the award for Best Creative in the FIT 2019 marketing campaign for its #ComeAlong promotion, at the show’s gala dinner. According to Kömmerling, the campaign not only helped drive footfall to its stand, but has already generated annualised new business returns to the tune of seven figures.
Kömmerling’s campaign was said to be a ‘standout performer’ harnessing PR, advertising, video, social media and through on-site promotions. It’s also reported to have ignited interest in the Kömmerling brand, as the company looks to build its presence in the UK market further.
Kömmerling says the #ComeAlong campaign ‘fully reflected’ the strong product and marketing proposition and invited fabricators and installers to join in the shared business opportunities that were being presented on the stand. Kömmerling also used FIT to promote a new range of marketing materials, new partnership programme and an extensive range of window and door systems, including the new Kömmerling 76 flush sash.
Gareth Jones, managing director of Profine UK and the Kömmerling brand, commented: “Before we got to the show the interest and response from the #ComeAlong campaign was quite overwhelming and we secured new business before and during the show. The Kömmerling of today and tomorrow is very much a different beast to that of the past and we’re genuinely excited about our future prospects as are our customers.
“To be presented with the award for best creative marketing campaign was not only humbling, but a reflection in the way in which we’re now engaging with the market as a whole.’
