TruFrame has formally launched its Double Glazing Network, after what it describes as a hugely successful ‘soft launch’ over the past 12 months. According to TruFrame, customers have reported a ‘significant increase’ in leads generated via the website.
TruFrame says that the Double Glazing Network ‘is very much about lead generation’ and the company appointed SEM expert, ICAAL, 18 months ago, ‘with a vision for the future of lead generation’. After an initial trial period with six customers, the network is being rolled out across a greater number of customers, with 23 now signed up and several more in the pipeline according to TruFrame.
The fully responsive Double Glazing Network website includes a postcode search facility for consumers, and for members there is a fully branded sub-site with the facility for customer testimonials, social media links and much more. There’s also an online quoting engine package that provides a range of prices for over 80 window designs, along with composite, French, patio and bi-folding doors and even complete conservatories.
Network members also benefit from a fully branded e-brochure that can also be printed, along with images and video content for additional marketing activities. Thames Valley based Abbey Windows for example, has reportedly experienced a 238% increase in leads in just five months, with similar performance gains reported by Jewel Windows and Art On Glass.
Patrick Firmager, marketing director of TruFrame commented: “Double Glazing Network is not just another industry badge, but a tangible and proven lead generation model. Our customers have enjoyed incredible returns and with 23 now signed up, it bodes well for the future of the network as we look to expand into new geographical areas.”
The company held Double Glazing Network seminars at The FIT Show along with live demonstrations of its SEM capabilities, with further information from its marketing department also on the stand.
