The Glass and Glazing Federation (GGF) reports that MyGlazing.com, its consumer website, has surpassed the online and PR targets set last September when the site was launched.
In a presentation, as part of the recent GGF member’s day held at Birmingham’s Botanical Gardens, James Lee, GGF director of marketing and communications highlighted the success of MyGlazing.com over the last 12 months and presented an array of web stats including;
- Over 100,000 unique web visitors
- Over 130,000 sessions
- Over 42 million page impressions
- Over 27 million “opportunities to view” in the consumer press
In addition to the web statistics, James also illustrated to the 135 members’ day delegates the productivity and hard work of the GGF Marketing team and supporting agencies, who combined to create features including nine new web sections, seven online features (including the MyGlazing.com blog, the national ‘Window with a View’ competition and new energy savings calculator), 42 pages of advice, guidance and news, 18 free brochure downloads, 320 product images, 301 brand logos, 150 Window with a View competition images, 567 company profile pages and 122 news articles .
MyGlazing.com is now reportedly attracting more than 5,000 consumers per day and is also currently in the running for eight different awards competitions, including the Construction Marketing Awards and the G16 Awards.
James Lee said: “It’s been a phenomenal year with so much activity on MyGlazing.com. Our marketing team has been very consistent with its work on the project and deserves a lot of credit, but we are also indebted to three specialist agencies who have helped us on the web development, consumer PR and search engine marketing. Next year we are aiming to double the online audience and of course re-direct more homeowners to consumer facing GGF members.”
