Composite door pioneer, Solidor, has just launched what it believes is the glazing industry’s first augmented reality (AR) app.
,AR is about hidden content, usually behind a marker on a page, or on film. A downloaded software app needs to be installed on a device such as a mobile phone or tablet and used in a steady position to identify and analyse a marker, in a near identical way that we recognise QR codes.
,Solidor has launched the new AR app to give customers additional interactive material, when they simply point their phone or tablet at an AR trigger photo or logo from the Solidor brochure, or any other printed material with Solidor branding.
,Apple users can download the Solidor AR app in the App Store, while those with Android operating systems can find theirs through Google Play. Taking the latest advert, users simply open up the app and point it at one of the three different trigger photos or Solidor logo to open up three different videos, which are also available on the company’s new Solidor TV channel.
,Gareth Mobley, managing director of Solidor Group, said: “Yet again it appears we have launched an industry first and one that truly reflects our pioneering approach to the composite door and indeed home improvement market. Solidor AR is providing additional rich video content to our customers to further convey the Solidor difference from product, to the way in which we market ourselves.”
,To experience Solidor AR for yourself, download the app from the App Store or Google Play and use with one of the latest adverts or the newly revised consumer brochure.
,For further information, call 01782 847300, e-mail enquiries@solidor.co.uk or follow @solidorltd on Twitter.
