The Apeer team is reportedly adding the final touches to plans for this year’s FIT show as it prepares to return for the third time in May. Arriving on stand K30 will be the latest from Lumi, an innovative and award winning collection of windows and doors, as well as a selection of the most popular products from the Apeer doors range.
“In recent years it has been all about the products on the stand, especially as we were launching and developing Lumi. Of course we are thrilled to be showcasing some wonderful new products at the next FIT Show, but for 2017 we have made a real push to upgrade our online presence and customer support offering too,” explained Linda Tomb, marketing manager.
“Our showroom in Ballymena has recently undergone a substantial makeover which now offers a far better place to showcase the latest Lumi products, and we are really excited to share this with FIT Show visitors alongside our other developments,” Linda added.
Whilst the renovation works were underway Apeer have been busy finalising preparations for a pair of ‘upmarket’ new brochures which are scheduled to be released in time for the upcoming show.
The brochures, one each for Lumi and Apeer doors, will also be supported by the launch of two contemporary new websites, as Apeer director, Asa McGillian explained: “Launching a dedicated Lumi website and complementary brochure were always something that we had in mind, but we had to make sure that the Apeer doors side of the business didn’t get left behind in doing so. The Apeer doors website was last updated in 2015 and everyone felt it was time to give it a refresh in order to maintain consistency between the two brands. Both sites have been designed to complement one another and incorporate similar user friendly features and layouts. I hope users are pleased with the results.”
Key updates to Apeer’s online Doorbuilder feature will be another improvement that the company are keen to share with both existing and potential customers. This highly useful online pricing and ordering tool has been overhauled to incorporate the entire list of Apeer products, including the most recent additions to the Lumi window and door range. To highlight the array of Doorbuilder features and how the programme can support the design, costing and ordering process, Apeer have made sure that hands-on demonstrations will be readily available for any curious visitors.
Asa added: “Our main goal from these improvements has been to increase the stream of leads that we provide for our existing Apeer trade partners, whilst showcasing what we can do for new members. The latest launches and updates, coupled with our regular advertising, will create some brilliant opportunities for our partners. We hope to see as many as we can at the show and welcome a visit from anyone thinking about joining the Apeer trade partner family.”
