The new Ultion website from Brisant Secure has been launched with a unique product presentation page for customers, with ‘Ultion On Your Site’.
‘Ultion On Your Site’ can be integrated on to any website from a selection of banner links. All that is required is a single line of script. One of the first companies to adopt the marketing presentation was Porta-Dors, with managing director Theresa Dyer having said: “‘Ultion On Your Site’ was so easy to incorporate within our website, that I did it myself on five different pages.
“The result is that our customers are fully informed about the performance of Ultion vs other cylinders, as we’re selling both a door and the perceived security that goes with it. Now over 90% of customers opt for Ultion, with the expectation to get this close to 100% in the coming months.”
With over 17,000 visitors to the Ultion website per month, Brisant has added the facility for homeowners to search for local Ultion door installers. There is also a number of videos throughout the site, along with a webshop offering additional keys, padlocks, KeyRing, KeyCap, and a lock lubricant.
Nick Dutton, CEO of Brisant Secure, commented: “The new website is beautifully presented with an installer search facility. But the true power, as Porta-Dors have experienced, is ‘Ultion On Your Site’. It’s a dedicated product page for our customers and it’s a proposition that we have expanded upon with ‘Sweet On Your Site’ for our door furniture range.”
