Coastal Group has unveiled a rebrand and new ecommerce web platform.
Coastal MD, Loren Jenner, said: “We had a growing portfolio of own brand door and window hardware and were concerned not to dilute their presence, or confuse our customers, with multiple brands.
“We also service a wide spectrum of customers – from joinery manufacturers, aluminium system houses, fabricators, through to the PVC and composite door market and architects/specifiers – all with differing needs online and we wanted to give them the ultimate online experience.
“We have been working hard since the start of the year to produce a new website and a complete rebrand for the company, bringing together our Blu, Duratique and Glace product ranges under one strong brand identity.”
Marketing manager, Neil Jones, said: “Our new logo icon is made up of two important parts – the circle representing the ‘seal of quality’ and the benchmark symbol portraying quality craftsmanship.
“We’ve simplified our brand offering for our customers. Our Blu 316 stainless steel, Duratique Antique stainless steel and Glace solid brass ranges remain but all come under the new Coastal branding,” adds Neil.
“Coastal’s new ecommerce web platform includes a new product filtering system to find products quicker, a quick order feature and a suited hardware range section. It also has a dedicated resource section and much more.”
