Mila is excited to announce the official opening of its new Brand Experience Centre at its headquarters in Daventry. The innovative space offers customers an immersive, hands-on opportunity to explore the company’s latest product innovations.
Designed to bring Mila’s products to life, the new centre allows visitors to interact with and experience how each product feels and functions in real-life scenarios, enabling them to make more informed purchasing decisions. This centre is part of a wider initiative by ASSA ABLOY, which has opened three Brand Experience Centres across the UK and Ireland to help customers engage with products in a meaningful way.
Gemma Diratzonian, Head of Brand and Fenestration Lead at ASSA ABLOY, commented: “Our new Mila Brand Experience Centre offers customers more than just a chance to view our products – they can feel them, use them, and truly understand how they will integrate into their homes and businesses. This hands-on experience fosters a deeper connection with our products and makes the decision-making process simpler and more accessible.”
In addition to Mila’s own product range, the centre also features a selection from the ASSA ABLOY Residential portfolio, including renowned brands such as Yale, Carlisle Brass, and PC Henderson. The centre highlights the broader capabilities of ASSA ABLOY as a global leader in access solutions.
