Hot off the heels of the announcement that it has added the Ingenious range of locks and hardware to the Yale range it already sells (see our report on that, here), Mila has launched a new ‘Doors Deserve Mila’ campaign. Rolled out online and in person via the Mila sales teams, the new campaign communicates the scale and quality of Mila’s hardware offering for doors, aiming to make it even easier for customers to choose and order the right products for any market or application.
Alongside the door locks, ‘Doors Deserve Mila’ encompasses Mila’s SupaSecure stainless steel door handles and TS008 accredited letterplates, fastest to fit ProSecure door hinges, one-, two- and three-star cylinders, and Supa stainless steel door bars and escutcheons. Sarah Gyde, Mila’s marketing director, said that the campaign has been created to help customers see how easily the hardware supplier combines top- quality, Mila-designed stainless steel hardware with locks and cylinders from some of the biggest brands in the marketplace, while enjoying the same legendary Mila support and service on every single product.
The Mila website now includes a dedicated page for door locks, clearly segmented into products for PVC-U, composite and aluminium applications. It features full specifications, dimensional drawings and part numbers for all the locks, as well as compatible strikers and packers.
There are already dedicated pages for Mila’s patented security handles, letterplates and hinges. One of the distinctive features of all of them is the use of specially created animations, which take customers inside the products, enabling them to see how easy they are to fit and how the technology behind them actually works.
Sarah explained: “Mila has made massive investments in our online presence since the start of the pandemic, specifically to help customers who we know are busier than ever. Everything is in one place, but it’s all very carefully curated by brand, application and security accreditation so that customers can find exactly what they want in moments.
“We’ve already launched our ‘The Edit’ collections, which bring together our stainless steel, value and emergency exit products into easy to navigate sections. Now we’ve added the ‘Doors Deserve Mila’ feature, which takes that one step further, to highlight the strength of our doors offering. It’s not just useful for customers who are visiting the website, but also for our sales teams in remote and face to face sales meetings.”
The Doors Deserve Mila campaign is online at www.mila.co.uk.
