Composite door supplier, DoorCo, has launched a redesigned website. The company aims for the new site to bring the company’s online presence in line with its enhanced product and service offering, and to better reflect what DoorCo stands for, and what the business wants to achieve going forward.
Ben Aspinall, DoorCo’s IT and marketing manager, explained: “Working with our web partners, The Consultancy, we wanted to strengthen our online presence and bring it in line with where DoorCo stands today. Since March 2020, we’ve made some significant changes to our marketing. We’ve developed a house of brands under a new identity that better reflects the core values that DoorCo stands for, and where we are heading in the next phase of our growth.
“The house of brands includes our two, ground-breaking new products: our new, solid, timber-core door, engineered with Gripcore technology, and Flip, our revolutionary glazing cassette system with unique Foam in Place technology; our revitalised foam core Original door; our updated Paint and Glazing ranges; and a few new brands that will be coming online in the coming months. The progression of the market has also been reflected in our door collections. In addition to Traditional and Contemporary, we’ve added Designer, to showcase the next generation of composite doors. It includes some of our best products, like Links and Monza II (especially when coloured with our unique Patina range) that really are in a league of their own.
“The aim of the website is to continue growing our online brand, making us more accessible to our customers. The website clearly demonstrates what we can offer each type of customer in a professional and creative manner.
“As well as showcasing DoorCo’s brands and services, the new website has been developed to be functional too. It includes new features that allow us to easily support our customers. For example, there is a new Asset Portal, where customers can log in securely and download whatever they need from marketing materials to technical information.
“We have a new Inspirations gallery, where we’re collating images of our doors in real life and in designer situations, to help showcase DoorCo doors in a multitude of properties, with input from customers and homeowners that have shared their new doors with us. Our online Door Designer has also been updated in line with all our changes – new categories, products, glass and glazing options, colours and hardware options, including the smart technology that we now supply. The Door Designer is an important tool for collating leads for our customers from homeowners who submit their door designs via this portal for a quote.
“We’re delighted with the new website – the structure, design and usability has modernised the DoorCo offering in a unique and creative way, and it stands us in good stead to enhance our communication with customers and potential new customers for years to come. So far, the feedback has been great, and we’d love to know what you think. Have a browse: www.door-co.com.”
