Endurance Doors is taking orders for its ‘revolutionary’, ‘ultra-premium’ Avantal composite door. The business claims that installer partners are gearing up their respective showrooms with flagship displays of the door’s ‘perfect product innovation and intuitive design’.
Avantal is ‘a game changer for the composite door market’, the business’ representatives claim, based on the product’s ‘proven and next-generation’ solid timber core chassis. It features ultra-matt black, anthracite grey and signal grey smooth finishes, along with the woodgrain inspirations of anteak and rustic cherry. The edgebanding has been upgraded to a textured, premium white finish, while the internal face features ultra-matt, premium smooth white.
The product’s design and specification has been in development for 18 months. Avantal is to incorporate a new, flush-mounted and matching glazing cassette system. Its look and feel are distinctively aluminium, yet at a better price point, Endurance claims, with dedicated, ultra-premium hardware that comes with a lifetime warranty and a three-star Sold Secure Diamond cylinder as standard.
There are five initial, urban-inspired door designs in the Avantal range, with more to come as the product is developed further, to include aluminium inlays, among other features. Like Endurance’s standard offering, Avantal has the benefit of a unique moisture barrier system (MBS) and a ‘well thought-out’, three-step wet glazing process to the glazing apertures. This ensures long-term product performance, as is part of the Endurance DNA, it claims.
Stephen Nadin, managing director of Endurance Doors, explained the product rationale; he said: “Avantal is unquestionably the next stage in the evolution of the composite door market, thanks to its ultra-premium proposition. Our installer partners are literally queuing up to add it into their respective showrooms, and the sales potential for the remainder of 2022 and beyond already looks significant.”
He added: “Avantal is part of a wider development programme to make Endurance, and our respective brands, the number-one name for trusted product quality, true innovation and marketing excellence.” For more information about the Avantal composite door, including the latest colours and finishes, call the sales office on 01652 659 259, visit endurancedoors.co.uk or email marketing@endurancedoors.co.uk. You can also follow @EnduranceDoors on Twitter.
