As part of a creative campaign to promote the Secured by Design (SBD) accreditation for its LPU42 and LPU67 sectional garage doors, the Hörmann team has created a blockbuster entitled ‘Hörmann Alone’. Having undergone considerable make-up and styling, industry stalwarts Alex MacKay and Stuart Shaw star as ‘plumbers in a van’, in a tongue-in-cheek take on the popular American Christmas comedy films. The film also features Expert Alice, from the RollMatic T promotional film, providing sage advice on the benefits of Hörmann sectional garage doors, which have SBD accreditation.
An online SBD registration site has been launched, including information on the scheme and a simple registration system. To be valid, Hörmann LPU42 and LPU67 automated garage doors must be:
• Registered with Hörmann,
• Installed behind the opening,
• Combined with a Hörmann operator,
• Unmodified and not include any glazing options or external handles, and
• Fitted after 1 May 2021.
David O’Mara, Hörmann UK’s marketing manager, said: “The Secured by Design accreditation for our sectional doors is important to both Hörmann and our dealers, so we were keen to come up with an innovative way to promote this. Following on from the success of our RollMatic T campaign video, a movie-style promotion was the obvious way to go.”
Hörmann sectional doors have been developed to prevent and discourage criminal intrusion and vandalism, an aim that has been verified through independent testing. The tests involved a prolonged brute force attack, and were designed to demonstrate the strength and robust nature of the door. The Hörmann sectional doors passed in their standard format, with no modifications or additions required. SBD applies to the full range of sizes available.
Doug Skins, a development officer for SBD, said: “The Hörmann Alone movie is a really excellent and innovative way for Hörmann UK to emphasise the importance of security when it comes to garage doors, promote its Secured by Design accreditation and highlight its range of SDB accredited garage doors.” To view the movie scan the QR code below. To register Hörmann SBD sectional doors, visit this webpage.