Gerda Doors UK distributor Pioneer Trading Company and Carmarthenshire-based Sapphire Windows have joined forces to start installing the Gerda steel and aluminium door range into homes across south Wales. This agreement is the result of a decision by Sapphire to incorporate a premium aluminium door product into its range to target the growing number of customers looking to invest that little bit more in a quality product.
Sapphire Windows was established in 1989 with the premise of providing quality window and door installations at affordable prices – a premise that remains to this day.
“The Gerda door range impressed us from the outset,” said Sapphire director Shaun Matthews. “In terms of features, it sells itself – the nine bolt security, the impressive U-values, its strength and solidity – anyone who comes into the showroom specifically to take a look is immediately impressed by its performance and functionality. It’s a much-needed addition to our existing range of front door offerings.”
Sapphire Windows currently has a Gerda door installed in its Ammanford showroom and will be installing a second in its soon-to-be-open showroom in Milford Haven. The company is noticing a definite shift in interest from PVCu to aluminium and sees the addition of Gerda as a key element of its plans for future growth.
“While PVCu will always be a core element to the business, the awareness of the quality of aluminium in windows and doors is definitely growing,” added Shaun. “Taking on the Gerda range is key to positioning Sapphire ahead of our own local competition in being able to fullfil this expanding niche.”
“The importance of a showroom setting for the Gerda door cannot be understated,” added Pioneer Gerda’s managing director Danny Williams. “While the drive for online sales of cheaper doors can seem quicker and easier, it can end up costing more in remedial visits for the installer. Buying a Gerda becomes an experience for the homeowner, with a visit to the showroom, hands-on appreciation of the smooth and sleek heaviness of the door, which feeds into the overall understanding of the door’s superiority to its composite competitors.”
