Gerda Doors has invested £50,000 in a brand new Renault Master van from Max-Move to help the company deliver an increasing number of its premium steel and aluminium entrance doors to installers the length and breadth of the UK. Adorned with the distinctive, and distinguished, Gerda colours, the van represents the first investment in what will be a growing fleet of vans dedicated to helping grow the Gerda brand.
Since launching Gerda Doors as a separate business to Pioneer Trade Frames, managing director Danny Williams has nurtured a solid and committed customer base for the steel and aluminium front door, which is manufactured in Poland. In the last two years, more than 70 installers have signed up to the supplier’s installer network, helping to market the premium quality door range which is available to homeowners at affordable prices.
“Now is the time for us to be investing more significantly in Gerda Door marketing, and the purchase of this van is the start of what is shaping up to be a very busy 2025,” said Danny Williams. “The Gerda door range is proving increasingly popular – it gives the homeowner that reassuring feel of being an expensive, premium option, without the excessive price tag.
“Bringing a new brand into a busy marketplace has been both an exciting and a nerve-wracking adventure, but we are beginning to see the increasing interest as a result of our team’s hard work, dedication and belief in the product. The range fulfils a significant niche in the entrance door market that sits between the composites and the more expensive premium doors. Our vision is taking shape and we’re looking forward to adding to the fleet in the coming months.”
The natural market level for Gerda is the upper middle price point, including the burgeoning 70mm sector, with a performance that Danny believes is still superior to most GRP and PVC-U faced products currently available. “We offer formats from 60mm to 88mm, with thermal efficiency across the range between 0.79 W/m2K to 1.3 W/m2K. But the manufactured quality is in a different league, with a three chamber reinforced aluminium internal construction with PU cores, located into reinforced aluminium outer frames utilised across all doors”.
To this day, the quality of the Gerda door range is something that Danny is rightly proud of. His team at Pioneer has worked closely with the Polish manufacturer’s technical team, bringing the range’s spec in line with UK expectations, and ensuring that they put the doors through British certification.
