The Distinction Doors team has invested in a suite of new lifestyle images aimed at helping raise consumer awareness of the business’ premium door products. The new images feature in the latest version of the company’s product brochure.
Each image shows a door style in a different setting, including outdoors, in a hybrid work setting, in a boot room, in a modern build exterior and in a modern entrance hall. The images are available on request from the Distinction Doors marketing team. Distinction customers can also order brochures through the online ordering platform, or a digital copy can be downloaded at distinctiondoors.co.uk/trade.
Of this latest investment, Emma Fowlds, Distinction Doors’ marketing executive, said: “Our objective is for consumers to be aware of Distinction Doors and to recognise it as a premium composite door brand. Ultimately, we want our name to be synonymous with quality.
“To achieve this, we have embraced media diversity. We have upped the number of channels we use and engage with, and have made radical changes to our marketing collateral. The new images are an essential part of this.
“Lifestyle images are essential for showing products in a relatable situation. This in-use context makes the product more real and convincing, which can help it sell. Often, consumers project themselves into the scene.
“We have supplied our customers with countless high-quality images over the years but, more recently, demand has risen as content is being consumed quicker. This investment will go some way to supporting our customers in their marketing efforts.”
