English bodybuilder James Crossley – who starred as Hunter in the 90s TV series, Gladiators – formally opened Endurance Doors’ new showroom in Brigg, north Lincolnshire. The showroom was built to help drive consumer sales in the local market as well as to provide a basis for installer partner product training, the business’ representatives stated. Leaders hope that the showroom will also provide a platform for marketing launches and activities.
Billed as ‘a new cutting-edge retail environment for entrance doors’, the showroom is located separately to the manufacturing facility but still within Brigg. It features seven doors from across the Endurance range, along with wall-mounted hardware boards, colour swatches and a super-sized, interactive digital board. The doors on show include two from the Classic, Country and Urban Collections, as well as a new, ultra-premium Avantal doorset that the business’ representatives say is already generating considerable interest.
Consultations can be booked online with a design consultant whilst a virtual showroom gives users a taste of the new retail investment by Endurance. The showroom fully reflects the consumer marketing strategy that underpins the strong Endurance Doors brand too, its leaders claimed.
Stephen Nadin, managing director of Endurance Doors, enthused: “This isn’t a typical trade-only showroom but a cutting edge, premium retail environment. We feel this is the perfect opportunity to develop new marketing ideas, provide both online and face-to-face design consultations and generate high-quality leads for installer partners in our immediate area.”
He continued: “It was fitting to bring Hunter back for the day to open the new retail showroom. We’ll be looking to have him back again to revisit the sledgehammer test. He’s got through a GRP door, another timber composite, but not yet one of ours!”
For further information about the Endurance Solid and Secure composite door range, including the ultra-premium Avantal door, call the sales office on 01652 659 259, visit endurancedoors.co.uk or email marketing@endurancedoors.co.uk. You can also follow @EnduranceDoors on Twitter. Read more about Endurance Doors’ guarantee here.
