Solid core composite door supplier, Endurance Doors, has unveiled its new #YouAskedEnduranceListened initiative, in response to feedback generated from recent market research questionnaires.
As a result, Endurance says a number of new marketing tools will be developed over the coming months, helping its trade partners and preferred installers to close more sales, generate better margins and harness homeowner referrals.
On the first marketing questionnaire, conducted via SurveyMonkey, Endurance Doors promised to make every effort to introduce selling tools that customers actually wanted and their first development – a hardware and glass brochure, entitled The Finishing Touches – is reportedly in response to this.
Marketing manager, Grace Hutchinson, explained: “The Finishing Touches brochure was an obvious first development, but other point of sale materials are on the drawing board. It’s important for our customers to have the tools to inspire and sell, but also highlighting the several product USPs that we’ve become renowned for.
“We’re actively encouraging our customers to search and follow using the hashtag #YouAskedEnduranceListened, as we’ll be posting teasers and snippets of these forthcoming new sales and marketing tools.”
