A Plus Aluminium has formally opened a new showroom at its headquarters in Watford. The move represents a substantial investment by A Plus, whose leaders took the decision, pre-pandemic, to provide customers with a large space showcasing a wide choice of aluminium fenestration products, business representatives have said.
The 130 m²-space spans two floors and centres around a customer presentation lounge. The new Watford showroom features demonstration products from systems houses including Hydro, Smart Heritage and Cortizo. Products include sliding and lift/slide doors, bi-fold doors, flush casements, tilt-before-turn windows, vertical sliders, reversible windows and smoke vents. Entrance is by appointment only and can booked online.
Jon Palethorpe, joint managing director at A Plus Aluminium, said: “Having made the bold decision to stick with our pre-pandemic strategy, I am extremely pleased with the new showroom. It offers us tremendous potential and is proving itself to be popular already.
“It will give our sales staff a chance to build closer relationships with our customers and, in turn, their clients. Our enviable location also means we will attract more customers from the south east and be accessible to a greater number of decision makers while also being close to our second manufacturing facility.”
Steve Lemarie, a longstanding customer of A Plus Aluminium, added: “With no showroom of our own, the A Plus studio is invaluable. It allows us to show clients the full product range, with large format doors that slide and windows that open!
“Having worked with London-based architects and surveyors for many years, we appreciate their requirements. They wish to understand the technical details and enjoy the ergonomics and aesthetics of a product, especially when making a comparison. It is something that they are more than willing to travel for, particularly when acting on behalf of larger, more prestigious clients.
“Knowing that we have direct access to the manufacturer reassures our clients. They gain confidence from the showroom and tours of the fabrication facility.”
