Customers looking for high quality, high performance aluminium fenestration solutions now have an additional answer to their needs thanks to the launch of Endurance® Aluminium.
This newly created fabricator is a sister business to Endurance® Doors – the highly respected manufacturer of solid, secure and stylish composite doors.
Both brands will now form part of a wider Endurance Group.
“The opening of Endurance® Aluminium is an exciting and strategically important development,” commented Stephen Nadin, Chief Executive Officer of the Endurance Group. “It follows our acquisition of BDC Aluminium in December 2023, which gave us access to new infrastructure, expertise and market insight.
“It was always our intention to build on the existing success of BDC as a trade-focused fabricator and to leverage Endurance’s extensive knowledge of consumer marketing to shape a separate consumer-orientated operation.
“The launch of Endurance® Aluminium represents that vision becoming a reality.”
Endurance® Aluminium will operate from the same site as BDC Aluminium in Witham, Essex. Its range will include windows, sliding patio doors, French doors, bifold doors, and Heritage doors and screens.
The new business will combine this comprehensive product offer with the same high levels of service and support that have become a trademark of the Endurance® Doors’ brand.
Installers can expect this service and support to cover everything from lead generation and product training to assistance with marketing to homeowners.
“We’ve deliberately taken our time to bring Endurance® Aluminium to market,” added Stephen. “The popularity of aluminium fenestration products continues to soar, and we know we are entering a mature market that is already home to a number of well-established fabricators.
“As such, we wanted to make sure we were launching a business that gives customers not only a new alternative, but also a better choice. We’re confident we’ve achieved that.”
