Composite door manufacturer Endurance® Doors, and its sister business, Endurance® Aluminium, which fabricates a range of aluminium fenestration products, are aligning under a new banner.
Both businesses will continue to trade as normal under their existing brand names but will now also form part of a wider entity called the Endurance® Group.
The adoption of the new umbrella mantle follows the successful launch earlier this year of Endurance® Aluminium. It also serves as a precursor for further evolution and diversification.
The new Endurance® Group has its own vision and mission statement, as well as a new and dedicated logo.
Scott Foster, sales and marketing director at the Endurance® Group, comments: “The launch of Endurance® Aluminium is just the start of a new phase in the success and development of the Endurance brand family”
“We are committed to expanding our product portfolio and to exploring new markets. This reflects our ethos of ‘Together, we grow’ which entails the creation of new growth opportunities both for us and our installer partners.”
He continues: “Longer term, our vision is to shape a business that can supply premium quality products for every aspect of a property’s facade and where there is effectively an ‘Endurance for every home’.
“Adopting the new group title, the Endurance® Group is better suited to this ultimate goal and also enables us to build on the considerable brand equity that we have developed for the Endurance name.”
