High pressure sales, ‘too-good-to-be-true’ discounts, and not hitting the relevant chord with the end consumer during the sales pitch are three of the most common mistakes made by sales people in the home improvement sector, according to a leading software developer for the window and door industry.
Gloucester-based Windowlink says it has been helping retail companies improve sales conversion rates in the domestic market for over 30 years, through its leading retail applications, Focus and Vector. Managing director, Mark Dudley, said: “Our presentation, sales and pricing software solutions are helping hundreds of forward-thinking installers across the UK maximise their chances of success in the consumer market.
“Dated sales techniques such as offering huge discounts, pressurising the homeowner to commit to an order, or being unprepared for your sales pitch – they are all regarded as unacceptable by the knowledgeable modern consumer who values transparency and professionalism above all else.
“Vector and Focus give salespeople the tools they need to deliver a very different kind of sales pitch – relaxed, friendly, and transparent. Our software turns selling into a collaborative process – customers design their windows, doors or conservatory/orangery with the salesperson. While Focus and Vector do not pressurise the homeowner into making a decision, they are a very powerful sales aid, helping installers increase conversion rates exponentially, with much less effort.”
