Over £14m worth of Timberlook heritage windows and doors has been quoted via Tommy Trinder’s Framepoint® app, Affordable Window Systems has announced.
Launched by Lancashire-based supplier Affordable Window Systems in 2017, the Timberlook range has become a firm favourite with installers looking to capitalise on the trend for PVC-U window and door systems that replicate traditional timber designs.
The range has seen remarkable success following its 18-month partnership with Tommy Trinder, with £2.6m worth of orders placed via the app alongside the £14.3m quoted.
Tommy Trinder’s popular Framepoint® Technology app allows installers to free-draw windows and doors with their finger or mouse, as well as quote and order via the web-based app.
Phil Myers, sales director for Affordable Window Systems, commented on the success of the partnership: “In the 18 months we’ve been partnered with Tommy Trinder we’ve exceeded all our expectations. The Framepoint® app is an excellent showcase for our products and it’s clear by the number of sales conversions that our customers have really taken to it.
“The visual aspect of Tommy Trinder’s Framepoint® has been a game changer; the true selling point of Timberlook is the authentic heritage design details, and so Framepoint® is an excellent way for installers to showcase those details and help homeowners choose the perfect finishes, colours, decorative bar options and hardware to match their preferences.”
Phil added: “When there is so much competition out there, we feel it’s becoming vital for installers to stand out, especially when they’re offering a high-end product such as Timberlook. Having the range on Framepoint® empowers installers to effectively showcase Timberlook to homeowners and streamline the entire sales process, ultimately leading to increased business opportunities.”
Chris Brunsdon, Founder and CEO of Tommy Trinder, also commented: “We’re delighted to have been part of the Timberlook success story. Tommy makes it super easy to show off premium features in a visual and engaging way, and when it’s easy to show, it’s easy to sell. It’s that simple!”
