Keystone Market Research has released its Winter 2025 Consumer Fenestration Trends Report, a highly detailed analysis of homeowner preferences, buying behaviours, and market trends. This comprehensive report continues to build on the success of previous publications and explores material preferences, glazing styles, energy efficiency priorities, and the implications of the upcoming Future Homes Standard.
This year’s report is made possible through expanded sponsorship, with leading industry players Endurance Doors, Epwin Window Systems, the GGF, Liniar, and VEKA supporting the initiative. Their contributions ensure greater accessibility of this unique resource across the fenestration industry, with sponsors able to share the report throughout their supply chains, helping businesses make informed decisions based on detailed consumer insights.
Key findings from the report include:
- Triple Glazing and PVC-U Lead Preferences: Triple glazing continues to dominate, while PVC-U emerges as the most popular material for both windows and doors this time, offering affordability and energy efficiency.
- Rising Popularity of Sliding Patio Doors: Younger and wealthier homeowners are driving demand for sliding patio doors, which have overtaken bifold doors as the preferred style.
- Low Awareness of the Future Homes Standard: With only 18% of homeowners familiar with the standard, the report highlights that the onus is on the industry to promote energy-efficient upgrades as it looks unlikely currently that the standard will drive additional homeowner sales.
Charlotte Hawkes, founder and director of Keystone, shared her perspective: “Amid the continuing economic pressures our market is dealing with, this report provides actionable insights to help businesses navigate shifting consumer priorities and outline the pockets of opportunity still available. I’m especially proud of the expanded sponsorship, which underscores the industry’s commitment to understanding homeowners’ needs and delivering data-based support throughout the supply chain.”
Businesses interested in supporting the fenestration industry, and their customers, with Keystone’s trusted consumer insights are encouraged to reach out as a limited number of sponsorship opportunities remain available.
For more information about the Winter 2025 Consumer report and Keystone’s research services, visit: www.keystonemr.co.uk.
