The GGF and FENSA has published its bi-annual Glazing Market Knowledge Report in collaboration with Business Pilot and Keystone Market Research, giving essential insight into upcoming industry fluctuations and trends. The document provides in-depth trade and consumer data, designed to inform and guide important decision-making around product development, investments and marketing strategies, as well as establishing a benchmark for past, present and future trends.
This is the first report that the GGF and FENSA has written in conjunction with external partners. The wide-ranging input, which combines a mix of trade and consumer data, enables the GGF to present an even more accurate picture of the industry. It also includes data from the curtains and blinds company Hillarys, also a partner of FENSA, for additional insight into consumer trends in home improvement over the last 12 months.
“FENSA generates a wealth of data that allows us to track the overall direction of the home installation market, including the average installation cost which is around £4500 at the moment,” commented FENSA Operations Director, Lis Clarke. “This bears up against Business Pilot’s insights around the increasing quality of leads. Lead quantities may have decreased, but conversion rates are improving, with a higher average sales value. This is topped off by Keystone’s findings which indicate that new windows and doors are still within the top choices of home improvement projects for homeowners within the next five years.”
Keystone Market Research Director, Charlotte Hawkes, added: “Without a clear understanding of the market and where your company falls within this it is impossible to make informed decisions. Together we have been able to provide a comprehensive snapshot of the industry, exploring where we currently stand and what lies ahead.”
Business Pilot Managing Director, Elton Boocock, commented: “When we compare all the information together using the Business Pilot Barometer we can identify key patterns and trends to help us understand what’s going on in the market and see what we can learn from that to predict and prepare for the future market.”
The Autumn Market Knowledge Report is free to GGF members and FENSA Approved Installers. For non-members a copy of the report can be purchased by contacting the GGF direct.
