Insight Data, the UK’s leading glazing industry marketing data specialists, has announced a significant milestone in its email marketing operations, successfully delivering five million emails to recipients in 2024 – its highest-ever annual total.
This achievement represents a huge increase from the company’s previous record of 2.2 million emails in 2022, demonstrating strong, consistent growth in its data management and marketing services.
Alex Tremlett, Commercial Director at Insight Data, said: “This milestone reflects our commitment to providing precise, targeted marketing solutions for the fenestration sector. Our success rate is built on the quality of our data and the expertise of our marketing team.”
The company’s database has a high proportion of direct email addresses, ensuring communications reach decision-makers rather than generic company inboxes. This targeted approach has proven particularly effective for businesses in the glazing industry looking to reach specific audiences. In addition, the Insight Data team constantly updates and verifies contact information, ensuring exceptional delivery rates and campaign effectiveness for its clients.
Insight Data’s email marketing service combines industry-specific data with sophisticated campaign management. The company’s marketing specialists analyse every aspect of email campaigns, from design to delivery timing, to maximise engagement rates.
The service is available both to companies seeking new prospect data and those with existing customer databases looking for professional campaign management.
Alex Tremlett added: “This record reflects not just the volume of emails sent, but the quality of our data and campaign execution. We’re helping businesses across the fenestration sector connect with their ideal customers more effectively than ever before.”
