According to Deceuninck, heritage windows experiencing a surge in popularity and demand, marking a significant shift in the industry landscape.
Rob McGlennon, commercial director of Deceuninck, said: “It wasn’t long ago that the concept of ‘heritage’ conjured images of specialist products that were challenging to find and would significantly impact the budget. However, that’s no longer the case.
“In fact, if you can’t provide the features associated with heritage products—such as flush sashes, heritage detailing, and an extensive colour palette—then you may be shutting the door on a substantial stream of new business.”
Investments in specialised machinery, such as the Graf Synergy, have enabled fabricators to produce heritage flush windows that defy the conventional PVC-U finish, a company statement said.
Deceuninck’s sales data reported that flush products now account for over 40% of all products sold.
Rob continued: “We introduced the Heritage Flush Sash window in 2016. It stands out for its blend of balanced aesthetics reminiscent of traditional timber windows and cutting-edge thermal performance.”
This window achieved a WER of as high as A++ and U-values as low as 0.90W/m2K, it noted.
Deceuninck said its Heritage Flush Sash window is available with a range of options, including fully welded or mechanically jointed configurations, night vent facility, Georgian bar choices, and traditional ironmongery. There are also over 30 colourways in stock and an additional 20 colours available, the company added.
Jay Patel, director of Everglade Windows, added: “When we set out a few years ago looking for improvements in our PVC product range, the main thing that drove our decisions was two things: access to colour and access to flush.
“Flush casement is definitely a bigger seller than it ever was. It’s almost becoming a market in itself.”
Rob added: “Homeowners are embracing heritage windows, even in fairly modern properties. Installers who aren’t equipped to offer windows with heritage features might be overlooking substantial opportunities, especially with the decline in high-volume work since the beginning of the year.
“However, the real game-changer is colour. Our research indicates that homeowners lean towards coloured windows when given a choice, but insights from our fabricator customers emphasise that the availability of colour is what truly characterises the heritage market.”
