The year 2022 has ended on a high for the Kubu Smart team, after winning Promotional Campaign of the Year at the G Awards (G22) last month for the ‘Be Smart’ campaign. The ‘Be Smart’ campaign was delivered across several channels and included social media, video, PR, web, an exhibition, point of sale and print materials, along with email marketing.
The campaign’s mantra encouraged customers to partner with the smart security brand. With smart sensor technology relatively in its infancy in the sector, the campaign’s message also set out to communicate and encourage joining with a proven technology as ultimately the smart choice.
The culmination of several years of hard work in both product development and sales, the campaign has introduced industry-first products, partnerships and benefits through high-energy and high-quality videos, posts, parties, point of sale and PR, the company’s representative reported, and all with one crystal clear message: ‘Be Smart. Work with Kubu.’
“We are absolutely delighted to have won such a highly regarded award in front of our friends and colleagues but this is not just about us marketing ourselves,” said Marc Henson, head of marketing for Kubu Smart, “it’s about making sure that our customers and their customers can be successful too. That’s why we have developed our ‘Works with’ and ‘Kubu PRO’ programmes.”
For information about becoming a manufacturing partner or Kubu Pro Installer, visit getkubu.com/trade, email support@kubu-home.com or call 0330 555 9545 for a free information pack. For all things smart related you can also follow Kubu on all leading social media platforms (@GetKubu).
