Veka has appointed Tim Taylor as its new commercial director. Tim brings more than 20 years’ experience in FMCG, industrial and manufacturing organisations to the role. He has held various leadership positions, and has forged a strong reputation for delivering sales revenue, business growth and excellent customer service, Veka has reported.
Tim’s initial focus will centre around listening to customers, to Veka people and learning the business. “I want to listen, observe, and learn to begin with,” he said. “It’s about building relationships, really understanding what our customers need, and how we can add even more value. Understanding the strategic plan, and how I can help influence that, how I can support the team in achieving those strategic goals over the next three to five years; that is also extremely important.”
Neil Evans, Veka’s managing director, added: “I am delighted to have secured Tim into our newly created commercial director role, which further strengthens our board. His vast commercial, customer and change-focussed experience will support our strategic growth and service reputation plans.”
Tim spent a decade at BOC Gases, excelling in sales, marketing and change management roles before being appointed commercial manager. Having achieved a master’s in business administration from the Cranfield School of Management, Tim went on to work for Molson Coors Brewing Company, where he progressed from regional director to sales director during his eight years there.
Veka shares a lot of Molson Coors’ values, according to Tim: “When I was with Molson Coors, that was a global business and a family-owned business, very much like Veka. When I came to look around Veka you could tell it was very much a values-led organisation, and that really resonated with me.
“I’ve always loved being involved in manufacturing – whether that’s in the gases business or the beer business, it’s always been a high technical specification type of industry, selling business to business. When I spoke with the team at Veka, one of the things they were most interested in was the work I had done around making sure the customer is first. We implemented a substantial change management programme at Molson Coors, around customer excellence, whereby we wanted to be, consistently, the first choice for customers. I would like to bring elements of that into Veka.”
Neil said: “The diverse leadership roles that Tim has held, across different areas of the industrial and manufacturing sector, mean that, along with an exceptional knowledge of business-to-business relationships, he will also bring new ideas and a fresh perspective to the team. I was extremely impressed with his history of implementing strategic planning initiatives, and his commitment to driving customer service excellence; an approach that aligns perfectly with Veka’s core values.”
