The Double Glazing and Conservatory Ombudsman Scheme (DGCOS) has launched its ‘Installer Journey Benefits’ campaign, aiming to demonstrate and grow understanding of how the consumer protection organisation offers fenestration businesses a critical point of difference. The offering includes a summary of all the ways that the DGCOS can help installers, and it clearly states the DGCOS’ intentions to help installers, protect consumers and continue to raise industry standards.
Faisal Hussain, the DGCOS’ chief executive, said: “Our mission for 2022 is to grow understanding of how the DGCOS can benefit the entire installer journey, and demonstrate to forward-thinking installers how working with us can give them a critical point of difference and real, true business support. Many will be familiar with the DGCOS brand and our consumer protection allegiance. Some installers may know us as the ‘George Clarke scheme’ while other installers rely on our practical support day in day out as a DGCOS member.
“DGCOS has an established position, having strong partnerships forged with financial bodies, insurance houses and competent person schemes (CPS). We’ve been working hard to ensure we can add value at every single point of an installer’s journey. We have summarised this in our Installer Journey Benefits, which details the wide range of benefits of working with us, from setting up and registering a new business, marketing and digital support, sales advice and POS, installation, customer service and satisfaction, to annual reviews, to see how, together, we can keep on improving. We can be the sounding board, the friend and the strategic and practical partner to forward-thinking installers.
“There are, in fact, over 30 benefits. To give a flavour of some of the practical ways in which we’re currently helping our installers: we’re paying for CPS notification fees, saving members approximately £1.65 per notification; introducing them to finance brokers/lenders to gain access to consumer finance; offering 24/7 access to our online portal, for installers to register their installations; providing access to an independent ombudsman, to prevent issues from snowballing in time and cost. We’re especially proud that our DGCOS marketing collateral has been awarded the Plain English Crystal Mark, which is a seal of approval demonstrating that our collateral is clear, and can help consumers understand exactly what they’re getting when they buy from a DGCOS member. And of course, yes, we do have the powerful endorsement of our brand ambassador, George Clarke, for members to use.
“As DGCOS is all about transparency, it’s worth saying upfront that DGCOS is not for everyone. We have a strict vetting process to join. We probably are ideal partners for about 10% of installation businesses working day in, day out in the double glazing sector. But for those who have joined, they say that membership is invaluable.
“We’re proud and delighted with the strong position that the DGCOS brand is in as we start the new year. We want to share the benefits of our powerful business support engine with as many installation businesses as possible, to collaboratively raise industry standards and ultimately help and protect both consumers and our members in an ethical way. DGCOS is the industry’s consumer champion and we invite you to join us on the journey in 2022.”
