The Consultancy web development team has added a ‘Find a Fabricator’ function to the Residence Collection’s trade website, to enable installers to locate fabricators in their region, and to help deliver new business leads to the Residence Collection’s customer base. “It’s probably never been more important than it is right now to invest in your digital presence,” said Jo Trotman, marketing manager at the Residence Collection and Window Widgets.
Jo explained: “As the world migrated online during the pandemic, we worked with the Consultancy to ensure that our digital offering continued to work as hard as possible for us and our customers. The new ‘Find a Fabricator’ function is obviously a key part of that. It’s really quick and easy for installers, to use and it means we can be more efficient and proactive internally as well.”
Installers who visit the Residence Collection’s trade website can now see a full list of fabricators across the UK, and, for the first time, in Ireland as well, alongside business contact numbers. All of the fabricators’ locations are marked on a map, and, as soon as a visitor clicks on one, full contact details pop up. Installers can then refine the list by typing in a postcode and preferred distance – anywhere from five to 100 miles.
The ‘Find a Fabricator’ function is an echo of the trade counter search tool that the Consultancy created for the Residence Collection’s sister company, Window Widgets, last year. The ongoing success of that, and the speed and ease with which it was created and deployed, meant that it was only a matter of time before something similar was added to the Residence Collection website as well, the business claimed.
Richie Thornton, the Consultancy’s director, said: “The team at Window Widgets and Residence Collection completely buy in to the idea that the best websites are the ones that are constantly evolving and being developed in response to the changing market and the way that they are being used by visitors. We’ve been their web development partners for several years – creating everything from the original Window Widgets’ Superhero website to the cloud-based ordering systems. During that time, they’ve maximised the value from their investments online by regularly refreshing not just the look and feel of the websites but the functionality and user experience too.”
Jo added: “The Consultancy have got a huge amount of knowledge about what works in this industry and it’s good to share ideas with them and see them turned into action so quickly. Between us, we’re already planning the next developments for both sites.” For more information about the Consultancy, visit www.theconsultancy.co.uk.
