Timber manufacturer, West Port, is celebrating signing up its 50th new trade customer in what it describes as a year of ‘incredible’ growth.
Over 20 years, the Cumbria business claims to have established itself at the forefront of Britain’s timber fenestration sector. Until recently, however, the firm’s footprint in the trade sector is reported to have been relatively small. Classically, West Port has been a commercially-focused company – but last year, that is all said to have changed.
Given the continuing rise of high-end glazing, fuelled by aspirational consumers, West Port says that it saw a huge opportunity to make headway in the trade sector, as managing director, Sean Parnaby commented: “Consumer tastes have changed drastically over the last ten to 15 years. Where once homeowners were happy with white PVC-U, many are now interested in anything but.
“We’ve seen the rise of aluminium, then so-called ‘timber alternatives’, as end-users sought out timber aesthetics without the supposed drawbacks. But they’re now discovering that those ‘drawbacks’ no longer exist. Modern timber is the most stylish, sustainable and versatile material on the market.
“And as homeowners have woken up to the many benefits of timber windows and doors, more and more installers are realising that selling them is a fantastic way to increase their margins and help their businesses grow.
“That combined with the world-class craftsmanship and exceptional service we offer here at West Port, account for the flood of new customers we’ve brought on board this year. We’ve had 50 since January and expect many more before the year is over.”
