The Veka Group claims that it is ‘leading the way in lamination’ with a 29-strong colour offering.
The company adds that it now has 16 colour combinations available ex-stock, including the increasingly popular anthracite grey smooth.
This foil option from Veka’s Variations collection, has a ‘smooth’ finish – unlike the realistic woodgrain options – that makes it suited to projects that demand the look of aluminium, with all the benefits of PVC-U.
With the continuing growth of the vertical slider market, Veka Group has also now made cream and anthracite grey available for Veka and Halo VS systems ex-stock.
Veka Group’s marketing director, Dawn Stockell, explained: “Adding more colours to our ex-stock offering is another example of Veka’s ability to anticipate – and react flexibly to – trends in the current market.
“We’re continuing to make significant investment in our lamination department because we know that colours are a valuable way in which our customers differentiate themselves and secure more sales. We have the capacity to support new and existing customers with a huge number of colour and woodgrain options, backed up by a reliable level of service, and swift delivery.
“When it comes to production, we currently outperform the industry average with over 33% of our total sales now foiled, as our customers strive to meet the growing demand for colour in the domestic and commercial sectors.
“It’s our aim to ensure that all our customers have every ‘tool’ they need at hand, to attract and retain customers. That’s why we are continuing to invest in the biggest growth area in our industry with an additional foiling line, a new flexible line for small runs and automated colour changing stations, to ensure we offer our customers the level of service they deserve, in such a competitive market.
“The combination of ex-stock availability of the most popular colours, and four weeks on some of the emerging options, provides a flexible service. Minimum order quantities remain unchanged at one pack, allowing fabricators to meet one-off orders without being penalised financially or left with excess unused stock.
“As always, our development is guided by customer feedback and we are committed to ensuring our Variations offer remains as clear and simple as possible for our customers, who don’t want hidden set up charges, or a host of exceptions disguised by a headline.”
