In what has already been one of the firm’s most successful years in its history, fabricator Dekko Window Systems is celebrating rocketing sales of its premium, Infinity PVC-U range.
The firm which specialises in premium PVC-U and aluminium products, reports that sales of its Infinity range of ‘seamlessly welded’ PVC-U windows have increased by an impressive 80% compared to the same period last year.
Kurt Greatrex, sales director at Dekko, believes Infinity’s success is attributed to creating a strong upselling opportunity for installers and a viable route to market to meet extensive consumer demand for premium products: “It comes as no great surprise for us to see Infinity continue to soar, because it provides installers with the optimal solution to break into the thriving premium market,” explained Kurt.
“Infinity helps installers rise above their competitors by offering something that is truly unique and far beyond the standard white PVC-U windows their rivals are selling down the street.”
The Infinity range is Dekko’s unique stamp on Deceuninck’s high-performance 2500 and 2800 systems, combining three distinct styles; chamfered, sculptured and the star of the range, the flush sash. According to Dekko, what separates Infinity from its rivals is a seamless weld, achieved by graf welding technology still new to the UK. This reportedly eliminates the ‘ugly’ corner grooves which are synonymous with PVC-U and allows Infinity to succeed in the high-end, premium market.
“Our approach at Dekko has always been customer-first, because if they are thriving then so are we,” added Kurt. “That’s why we’ve developed three strong brands in Infinity, The Residence Collection and Räum, our aluminium range – offering installers everything they could possibly need to raise their profile, make more sales and ultimately take their business to the next level.”
Based in Greater Manchester, Dekko was listed in the 2016 edition of the London Stock Exchange’s 1000 Companies to Inspire Britain.
